Getting the Right People in the Right Seat, Part 1: The People Analyzer

How to evaluate the right person for the job The hardest thing to manage in business is people. The Entrepreneurial Operating System (EOS®) defines that businesses are comprised of vision, people, data, issues, process, and traction – but in practice, managing people represents probably sixty-percent of the effort. This is one of the reasons it’s…

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Defining Your Business’s Three Unique Traits

What separates you from the crowd? In today’s market, competition is fierce. It is no longer enough to simply be better than your rivals because there is inevitably a lot of them, most of which may seem identical to all but the most trained eye. You have to show your customers what makes you different.…

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The Proven Process: A Map for Business Success

From it, you’re able to distill a documented path – the recipe – your customer will take when they use your product or service. Why does Epicurious – a bastion of gastronomic journalism – declare the best cookbook ever written to be none other than the 85-year-old Joy of Cooking? It’s sold more than 18…

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What is Your Business’s Guarantee?

Customers want to trust you. They need to be convinced. That’s the job of your guarantee. One marketing strategy element you’ll tackle as you put together the Vision Traction Organizer (VTO) is your organization’s guarantee. You’ve spent time digging deep into visualizing your target customers, and you’ve identified the three things that make you unique.…

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Structure Your Business Properly to Significantly Lower Your Taxes

The new tax code offers substantial breaks to small business owners – who know how to take advantage Finding ways to legitimately lower your tax burden is an attainable goal for business owners. But too many continue to overpay by overlooking deductions or structuring their businesses and retirement savings in ways that aren’t efficient for…

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Avoid That Dreaded Letter from the IRS

6 ways to lower the chances of an audit of your business tax return Business owners dread getting an audit notice from the IRS. It causes immense stress that investigators will find something that results in you having to pay a penalty – or worse. However, are you aware of the things you can do…

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Defining Your Business’s Marketing Strategy

You know where you want to go – but what determines the steps to get there? The first two questions on the Vision Traction Organizer (VTO) are exercises that help you think of the future state of your organization. You define core values and look at the common purpose, cause, or passion that aligns everyone…

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How to Get Around the Limitations of The Hobby Loss Rules

The new tax code makes it more important than ever to ensure your business can’t be called a hobby Running a side business is trickier than ever when it comes to paying taxes, thanks to the new Tax Cuts and Jobs Act (TCJA) of 2017. For years, taxpayers and the IRS have argued over the…

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