The Proven Process: A Map for Business Success

From it, you’re able to distill a documented path – the recipe – your customer will take when they use your product or service. Why does Epicurious – a bastion of gastronomic journalism – declare the best cookbook ever written to be none other than the 85-year-old Joy of Cooking? It’s sold more than 18…

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What is Your Business’s Guarantee?

Customers want to trust you. They need to be convinced. That’s the job of your guarantee. One marketing strategy element you’ll tackle as you put together the Vision Traction Organizer (VTO) is your organization’s guarantee. You’ve spent time digging deep into visualizing your target customers, and you’ve identified the three things that make you unique.…

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Structure Your Business Properly to Significantly Lower Your Taxes

The new tax code offers substantial breaks to small business owners – who know how to take advantage Finding ways to legitimately lower your tax burden is an attainable goal for business owners. But too many continue to overpay by overlooking deductions or structuring their businesses and retirement savings in ways that aren’t efficient for…

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