Entries by David Auer

How to Practice the Pareto Principle

The Pareto Principle is a way for businesses to optimize business performance and maximize growth. Here’s how you can apply it to your operations The Pareto Principle, also known as the 80/20 Rule, helps entrepreneurs have a better grasp of how to grow their business. The 80/20 Rule is commonly applied across industries, including sports, […]

Understanding USPs for Your Business

When you know how to identify and communicate unique selling propositions (USPs), you’re on your way to growth Your unique traits are what make your business stand out from competitors. These traits are also known as your unique selling propositions (USPs) for your products and services, and they need to be communicated to consumers convincingly […]

Get a Grip: Why You Need Traction to Grow

Traction is the difference between spinning your wheels and getting your business on the road to success. Learn how these methods of gaining control can supercharge business growth and focus. To grow your business, you have to guide it consistently and carefully. Business success is not about luck. It’s about you harnessing the tools you […]

Core Competencies for Optimized Cash Flow

The ability to optimize cash flow is a priceless asset to any business, especially for those looking to grow. But optimization depends on building a cash management culture where every team member can contribute. Cash flow optimization is a relatively simple concept. To be successful, a business must generate more cash than it expends. However, […]

The Fine Art of Constructive Criticism in the Workplace

When you’re expanding your business, there will be lots of growing pains along the way. Diplomacy is a key factor in a successful team-management strategy. It’s never fun delivering criticism to your employees. But there are many times when it’s a necessary part of running a business. Entrepreneurs and business owners must harness the art […]

Why Map the Client Journey?

Consumers aren’t required to know what it’s like to run your company. But your company needs to know what it’s like to be your customer. As a business owner, you’re tasked with not only creating a profitable model and ensuring efficiency, but also creating a meaningful and satisfying experience for your customers. Your business wouldn’t […]

How to Define Your Company’s Core Values

Today’s businesses must be clear about who they are, what they believe in, and how their business model proves it. This starts with defining core values. For long-term growth and sustainability, your business needs to have a clearly defined vision that’s shared across the company. And it should be accessible and consistent to the outside […]

Cultivating a Winning Work Culture

The modern workplace is more than just a wage generator. The best companies define, build, and nurture a unique employment culture that benefits employees and customers. Workplace culture is a crucial component of fostering a satisfying environment for employees while engaging customers. A strong company culture provides many benefits for businesses, including higher employee retention […]

Ethical Entrepreneurship: The Impact and Strategies of Ethics

A growing number of global consumers want companies to have an ethically responsible vision and values, or they’ll spend elsewhere. How can small business owners start focusing on their “ethical footprint?” As an entrepreneur, you have plenty to worry about as you try to bring in profits and get your name out there. But growing […]